Its the golden ticket to a whiter smile. Himalaya Botanique Turmeric & Coconut Oil Whitening Antiplaque Toothpaste is formulated to whiten and brighten your teeth with Turmeric, long prized in Ayurveda for its soothing, cleansing properties. Neem cleanses teeth and gums, Stevia fights plaque and Coconut Oil cleanses while providing the satisfying foam you expect from your daily toothpaste. This toothpaste is gentle on teeth and gums with no fluoride, SLS or artificial colors or flavors, but still provides the deeply cleansing foam and mint flavor you love.