Key Benefits Across All Shades

Intensive Hydration & Moisture Lock:

• Key Ingredients: Sodium Hyaluronate, Glycerin (J74), Saccharide Isomers, Pentylene Glycol, Butylene Glycol, Tremella Fuciformis (Snow Mushroom) Extract.
• Why It Matters: Draws moisture deep into lips and forms a barrier to prevent dehydration, combating dryness and flakiness. Snow Mushroom holds more water than hyaluronic acid for lasting plumpness.

Soothing & Barrier Repair:

• Key Ingredients: Centella Asiatica (Cica) Extract (in *all shades except J76/J79 which use leaf extract*), Malachite Extract, Glycyrrhiza Uralensis (Licorice) Root Extract (J74), Ophiopogon Japonicus Extract (J74).
• Why It Matters: Calms irritation, reduces redness, strengthens the lip’s natural moisture barrier, and accelerates repair ideal for sensitive, chapped, or stressed lips.

Antioxidant Protection:

• Key Ingredients: Tocopherol (Vitamin E), Centella Asiatica, Tremella Fuciformis, Malachite Extract, Panax Notoginseng (J74), Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate (J76/J79).
• Why It Matters: Shields delicate lip skin from free radicals (UV/pollution), preventing premature thinning, loss of elasticity, and dullness.

Non-Sticky, Cushiony Glide & Comfort:

• Key Ingredients: Diphenyl Dimethicone, Diisostearyl Malate, Octyldodecanol, Polyglyceryl-2 Triisostearate, Squalane (J74), Hydrogenated Polyisobutene (J76/J79).
• Why It Matters: Provides a luxurious, silky-smooth application, weightless feel, and high-shine finish without tackiness.

Lightweight Longevity & Even Adhesion:

• Key Ingredients: Polyacrylamide, Polyurethane-1 (J77), Acrylates Copolymer (J74), Hydrogenated (Styrene/Isoprene) Copolymer (J76/J79), Ethylcellulose.
• Why It Matters: Helps color cling evenly to lips, resists feathering, and enhances wear time without a heavy or drying mask-like feel.

Standout Benefits by Formula Type

For J73, J75, J77 (Water-Based Glosses):

• Focus: Maximum hydration + soothing.
• Hero Actives: Sodium Hyaluronate + Tremella Mushroom + Centella A hydration powerhouse trio for visibly plumped, calm lips. Ideal for dry/dehydrated lips needing treatment-level care under color.

For J74 (Botanical-Infused Gloss):

• Focus: Ultra-soothing & reparative.
• Hero Actives: Centella + Licorice Root + Ophiopogon + Panax Notoginseng + Safflower Potent anti-inflammatory and circulation-boosting complex. Best for sensitive, irritated, or compromised lips needing intensive calming and healing support.

For J76 & J79 (Oil-Based Balmy Glosses):

• Focus: Barrier repair & rich conditioning.
• Hero Actives: Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate (Ceramide-mimic) + Hydrogenated Polyisobutene + Centella Leaf Extract.
• Why It Matters: Mimics natural skin lipids to actively repair the lip barrier, lock in moisture long-term, and protect against environmental stressors. Ideal for severely dry, cracked lips needing protective, nourishing treatment.

Why It?

• This isn’t just makeup. It’s skincare-infused lip therapy that:
• Treats while you wear: Actively hydrates, soothes, and protects lips.
• Solves common concerns: Targets dryness, sensitivity, barrier weakness, and environmental damage.
• Feels luxurious: Delivers high-shine color with a cushiony, non-sticky, comfortable feel.
• Uses premium actives: Centella, Tremella, Ceramide-mimics, and botanicals rival luxury skincare serums.

Ideal For: Anyone seeking lip color that also deeply nourishes, calms irritation, repairs the moisture barrier, and defends against aging stressors.