A blonde’s best kept secret. cleanse + tone brassy hues while strengthening strands.

An ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.

WHO IT’S FOR

• all blondes, grays, and silvers 1-4c, + high porosity hair

WHY IT’S SPECIAL

• wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin’ cool and strong.
• bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair with 55% less breakage.

HOW TO USE

• massage through wet hair.
• rinse.

KEY INGREDIENTS

1. bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
2. plant butters: vitamin-rich mango butter, borage oil + shea butter.
3. vegan proteins: derived from quinoa + provide keratin-like benefits.
4. ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

ALL INGREDIENTS

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730)