Ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.

Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture thatll send limp, lifeless hair home.

WHO IT’S FOR

• fine-medium hair types (1-3a)

HOW TO USE

1. massage through wet hair.
2. rinse.

CLINICALLY TESTED, PROVEN RESULTS

• this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair downin fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.
• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

KEY INGREDIENTS

• caffeine: helps energize limp hair + promote sebum elimination.
• glycerin: adds + retains moisture into strands.
• sea buckthorn: our signature ingredient thats loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

ALL INGREDIENTS

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene