New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharmDemi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**

With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, weve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.

We give you the color to be a boss in gloss. Create With Confidence.

*vs. permanent color
**depending on your hair type

Benefits:

• Free of ammonia, gluten, parabens, phthalates and animal-derived ingredients
• Lasts up to 24 washes** (**depending on hair type)
• Gentler on all hair textures* (*vs. permanent color)
• Shiny, healthy-looking color with less damage
• Gloss, tone, refresh or enhance your color
• Enriched with Shea Butter
• Blends grays

How to Use:

1. Mix 1 part (2oz.) WellacolorcharmDemi-Permanent to 2 parts (4oz.) 10 volume WellacolorcharmDeveloper in a non-metal bowl or bottle.
2. Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
3. Let the color develop for 20 minutes without heat.
4. Rinse the color out of the hair until water runs clear, shampoo and condition.