Urban Decay Eyeshadow Primer Potion 10ml UKs #1 Premium Eye Primer

Unlock all-day wear with Urban Decay’s bestselling Eyeshadow Primer Potion a lightweight, crease-resistant eye primer that preps your lids for smooth, vibrant colour payoff.

Infused with advanced polymer technology, this cult-favourite formula grips eyeshadow and eyeliner, helping to prevent creasing, smudging and fading for up to 24 hours. The silky texture glides on effortlessly, creating the perfect canvas for any eye look from bold and bright to subtle and smoky.

Housed in Urban Decays iconic ombr tube with a jewel-like cap, it’s a must-have for makeup lovers and pros alike.

Enhances eyeshadow vibrancy and wear
Minimises creasing and transfer
Suitable for all skin tones
Vegan and cruelty-free